Terms of Service

Last updated: 9 September 2026

These terms govern your use of the Semper platform ("Service") operated by Semper Agent Limited (Company No. 17165431) ("we", "us", "our"), a company registered in England and Wales.

1. The Service

Semper provides AI-powered WhatsApp assistants for small businesses. We deploy, host, and manage an AI agent that handles customer enquiries, bookings, and communications on your behalf via WhatsApp.

2. Eligibility

You must be at least 18 years old and have the authority to enter into this agreement on behalf of your business. By signing up, you confirm that the information you provide is accurate.

3. Account and access

When you sign up, we create an account with login credentials sent to your WhatsApp number and email. You are responsible for keeping your credentials secure. Notify us immediately if you suspect unauthorised access.

4. Free trial

New accounts choosing a monthly plan receive a 30-day free trial. A valid payment method is required to start the trial. You will not be charged during the trial period. After 30 days, paid monthly billing begins automatically at the rate for your chosen plan. You may cancel before the trial ends to avoid being charged. Annual plans are paid upfront and do not include a free trial. Restarting a cancelled subscription does not provide another free trial.

5. Subscription and payment

Subscriptions are billed via Stripe on the monthly or annual billing interval you select. Annual plans are paid upfront for the year. Prices and payment terms are displayed at signup and in checkout before you confirm. We may change pricing with 30 days' notice. You can manage your subscription, update payment methods, or cancel via the Stripe Customer Portal accessible from your dashboard.

If a payment fails, we will attempt to collect it again. If payment continues to fail, we may suspend your account until the balance is resolved.

Pro fair use

This policy applies to new Pro signups that accept this version during signup, including Pro annual plans. Existing accounts and checkouts opened before this policy keep their agreed terms unless the business separately agrees to a change. Growth's 1,000-conversation allowance is unchanged.

Pro is for your business's own customer enquiries, bookings and routine notifications. We review usage at 3,000 WhatsApp messages per calendar month, measured from the first to the last day of the month in UK time. Annual payment does not multiply or roll over this monthly threshold.

Each incoming WhatsApp message and each successfully sent reply or automated notification counts once, including owner alerts. A conversation may contain many messages. Duplicate deliveries, retry attempts and failed outgoing messages do not count again. Messages containing media count as one message; bulk marketing, automated traffic unrelated to your customers, SMS and voice require a separate agreement and are not included in this Pro offer.

Our team reviews usage from 2,400 messages and contacts you if usage reaches 3,000 or is repeatedly forecast to exceed it. We explain the usage and discuss options such as reducing unnecessary notifications or an agreed higher-usage plan. This is an operator review, not an automatic charge or service cutoff.

We will not add a fee, change your plan or restrict appointment handling because of this threshold without your prior agreement. If we cannot agree a suitable arrangement for sustained higher usage, we may decline renewal with at least 30 days' notice; your agreed service continues through the paid period. You retain the normal export and cancellation options. This policy does not change our ability to address unlawful use under these terms.

6. What we provide

• A dedicated WhatsApp number for your business (subject to availability)
• An AI assistant configured for your business type, services, hours, and pricing
• A web dashboard for managing bookings, customers, and conversations
• Automated booking reminders, follow-ups, and daily digests
• Ongoing hosting, maintenance, and updates to the platform

7. What we do not provide

• Legal, financial, or medical advice through the AI agent
• Guarantees that the AI will never make errors — it is an AI, not a human
• Uptime guarantees beyond commercially reasonable efforts
• Data recovery if you delete your own data from the dashboard

8. Your responsibilities

• Ensure the information in your account (business name, hours, services, pricing) is accurate and up to date
• Monitor your dashboard regularly for bookings, escalations, and customer messages
• Respond to urgent escalations forwarded to you by the AI
• Comply with all applicable laws, including data protection regulations
• Not use the Service for any unlawful, fraudulent, or harmful purpose

9. AI limitations

The AI assistant is powered by large language models. While highly capable, it may occasionally produce incorrect or unexpected responses. You acknowledge that:

• The AI may misunderstand customer requests in rare cases
• Booking times suggested by the AI are based on the hours and availability you configure
• You should review bookings and conversations periodically
• We are not liable for any business loss resulting from AI errors

10. Data and privacy

We process personal data in accordance with our Privacy Policy. Customer messages, booking details, and business information are stored securely and used only to provide the Service.

11. Intellectual property

The Semper platform, including all code, templates, designs, and documentation, is owned by Semper Agent Limited (Company No. 17165431). Your business data remains yours. You grant us a licence to process it solely for providing the Service.

12. Cancellation

You may cancel your subscription at any time via the Stripe Customer Portal or by contacting us. Cancellation takes effect at the end of the current billing period. Upon cancellation:

• You retain full app access through the end of your prepaid billing period. Before that date, you must handle or export your future appointments and notify your customers about closure.
• At service end, Semper stops new bookings. Remaining future appointments are cancelled during closure processing; Semper does not send closure messages to your customers or automatically refund their deposits. Outstanding payment outcomes require review.
• After paid service ends, your AI assistant and operational features stop. You have 30 days of read-only access to view and export your retained business records.
• After that window, identifiable operational data and message content, including settled customer appointment and deposit records, are deleted once legal, billing, dispute and other active holds have cleared. Semper retains its own required accounting records separately.
• Deleted data may remain in protected encrypted backups for up to 90 days before expiry. Deletion records must be reapplied before a restored backup is used to serve customers.
• WhatsApp number transfer or release is handled separately; cancellation does not automatically recycle the number.
• You can request earlier data deletion through the account closure page, linked from Billing, or by contacting [email protected]. Requests are reviewed before deletion and do not themselves cancel billing.

13. Limitation of liability

To the maximum extent permitted by law, Semper Agent Limited (Company No. 17165431) shall not be liable for any indirect, incidental, special, or consequential damages, including loss of revenue, business, or data, arising from your use of the Service. Our total liability shall not exceed the fees you paid in the 12 months preceding the claim.

14. Changes to these terms

We may update these terms from time to time. We will notify you of material changes via email or WhatsApp. Continued use of the Service after changes constitutes acceptance.

15. Governing law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

16. Contact

Semper Agent Limited (Company No. 17165431)
Email: [email protected]
Website: semperagent.com